Product page insights

The small problems on a product page that are easy to miss and make a shopper leave without buying, and how to catch them before your customers do.

A broken product image isn't just a visual glitch. Here's what it actually signals to a shopper, and why it's worth catching before they do.

The difference between a spec sheet and an actual product description, and why the difference matters more than most stores realize.

A typo in a blog post is forgettable. A typo in the paragraph meant to sell your product is doing more damage than it looks like.

A product page with no visible price doesn't fail loudly. It just quietly loses the one thing every shopper actually came to find out.

Reusing the same description across a few similar products feels efficient. It's usually costing you more than it's saving.

Five quick things worth checking on any new product page before it goes live, none of which take more than a minute.

Checking a product catalog by hand works fine at ten listings. It breaks down quietly somewhere past that, long before anyone decides to hire for it.